To increase your chances of showing up in search results, you want to focus on your on-page SEO. By updating your website on-page SEO regularly, you can improve its search ranking, traffic, and conversion rate. Focusing on the factors mentioned below will help you understand on-page SEO more easily than ever before.
1. Optimized and Fresh Content
The content of a webpage is considered the most important on-page SEO factor. Search engine optimization depends on the quality of the content on your website, and how often you update the content.
Writing SEO-friendly content takes more than just using the right keywords and filling them in your content. You need to provide value in every single piece of content you create. Focus on how your content can solve problems and meet your audience’s needs.
Make sure to carefully choose your keywords so that you include them naturally in your articles and don’t come off as spammy. Keyword stuffing is a tactic used to manipulate search rankings, but it does not provide value to the reader.
Updating Existing Content
Auditing existing content is essential, especially when you are creating new content. Review your existing content and determine whether it achieved its objective or not, find out which type of content is working for you, and make sure that your content is up to date.
2. Appealing Title Tag
In the head section of each page of a website is an HTML tag called the title tag. It provides information so that the users can easily determine what the page is about. A title tag is the part of a Google search results page that contains the name of the article you clicked.
When you misspell, duplicate, or poorly write your title tags, your SEO results will suffer. The irrelevant title can also harm your SEO effort by increasing your bounce rate. Therefore you need to make sure to implement these things in your title tags.
- Put the primary keyword at the beginning of your title
- Remember to keep it short (less than 60 characters)
- Please don’t use all capital letters
- Avoid keyword stuffing
- Use catchy phrases or lines to attract more attention
- Do not make it clickbaity
- Make it precise and relevant to the topic
Keep in mind that a title tag is different from your site’s H1 tag. A best SEO practice, most experts recommend is using the same title and H1 tag. To improve the on-page SEO of your site, it is necessary to understand the difference between the two.
The title tag is displayed on search engines or when a link is shared on social media. While the H1 tag is the main title of the page. Understanding the two will help you decide how to improve the on-page SEO of your site.
3. Specific Meta Description
Below the title tag and URL of a search result is your meta description. A meta description is a short, 160-character description of your web page intended to answer two questions: “What’s on this page?” and “Why should I see it?”
It’s important that the meta description of your page includes relevant keywords and quickly summarize the content on your page. And remember For mobile devices your website’s meta description must be under 120 words.
Although Google denies the influence of meta descriptions on rankings, researchers have found that indirect attributes of product descriptions indeed help. It can improve your click-through rate and can develop a good perception beforehand. A relevant meta description can significantly decrease the bounce rate of your website.
Keep it short, but still, include enough information to interest your readers. Make sure your meta description is eye-catching. It is also worthwhile to check the meta description of your competitors or similar websites and take some inspiration.
4. Well Written & Optimized URL
Your page’s URL should convey what the page is about. Google has confirmed that the URL of a web page can help it determine what it is about. The first five words in a URL are the most important, so it’s best to keep them short and to the point. Keep in mind the following points.
- Add the primary keyword in front of your domain name.
- Do not stuff random alphabets and numbers.
- Use the name of the article with hyphens.
As your article’s name is already short and appealing, therefore using it in the URL will give you added benefits and improve the on-page SEO of your site. You can use a part of your article’s title if it’s long, to make it easier to remember.
Here’s an example of a URL telling you what to expect when you click on it:
5. Image Optimization
An effective way to attract visitors to your website is to use appealing images. In addition, they create spacing between paragraphs. Make sure, there is also something to look at on the page and it is visually balanced.
Image optimization is an important element of on-page SEO. Images can also help you appear on Google Image Search, which is another ranking opportunity. The website’s overall user experience can be also be improved as it increases your site speed.
However, not all images are created the same. Some images can slow down your site’s load time. Optimizing images with keyword-rich captions will help you make the most of an asset that is invaluable to your SEO campaign. Use descriptive titles and alt text to make sure your images support the content.
When you upload an image, be sure to check the name of the file to make sure it is accurately representative of the image. Because a description alt attribute helps search engines better understand images which improves your overall on-page SEO score. For instance, If you upload an image of a woman riding a horse while holding a gun. Make sure it’s not something like unamed98765 and more like woman_riding_horse_holding_gun. Describing the search engines what the image is all about.